Do you wonder if how you’re describing your business causes potential customers and funders to lose interest in working with you? Today, Scott Brown, having started 8 companies over the last 25 years will help you clean up the way you describe your business. He is the Executive Director of UpRamp, that leads ventures & startup engagement for the global connectivity industry. As an active advisor, investor, and author -- Scott shares his unique blend of startup grit, technology and (C)lean Messaging with startups around the world.
In this episode we discuss:
- How the C(lean) messaging framework can help founders effectively communicate their ideas.
- How the customer discovery process can turn the magic of your business into something you can share with other people.
- How the SABER technique allows you to take your listener’s needs, combine that with something you can do for them, then find a way to express that.
I hope this episode helps you learn how to talk about the business you’ve build and how it helps others.