Winning Your Week

How To Recruit Employees

In this episode, Erin Longmoon --- CEO of Zephyr Recruiting --- Explains the processes for matching the right employees with the right businesses. 

We discuss:

• The process for finding the “right fit” employees
• Interviewing tactics
• When to let employees go

Tips for Cold Calling

Cold calling is often overlooked by most business owners. However, Wendy Weiss believes in using all the tools available to acquire potential clients, and cold calling is a sharp one! 

In this episode, Wendy Weiss - a sales trainer and coach - explains an effective method to make connections with clients. 

After moving to New York to become a professional ballet dancer, Wendy discovered a gift in business development within herself when she took a day job at a telemarketing agency. She soon started her own business to help others grow and become successful in their businesses. 

In this episode we discuss:

• Cold calling tactics that are working right now
• Proven techniques to build connections with clients
• How to hire a good salesperson or appointment setter

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Improving a Struggling Business

Growing a small business becomes more difficult by the year. Now simply maintaining a small business can be a struggle. But Stephen King knows that if a business owner knows what the driving forces behind a business are, that same business owner will make better decisions and ultimately change their company for the better. 

In this episode Stephen King -- CEO of Growth Force -- Explains how to improve a business by taking a careful analysis of the forces behind it. 

From startup to working with Fortune 500 executives, Stephen King brings a unique combination of vision, foresight, and experience to help small businesses run better, grow faster and make more money. Regarded as one of the accounting industry's top thought leaders, he's currently serving as President & CEO of GrowthForce, one of the nations largest cloud-based accounting services.

In this episode we discuss:

• The five drivers of businesses
• Cash flow tips
• Important systems for business

The Sales System

Conducting sales is a diverse field with many techniques being used by different salesmen. It can be difficult to find the best way to conduct sales, but Jeremy Demerchant, a professional salesman, has developed a solid system to enhance sales dramatically.

In this episode Jeremy Demerchant -- CEO of Permission To Sell Consulting Group -- Explains his proven method for successful sales. 

Discovering sales techniques since his teen years, Jeremy Demerchant is an expert at controlling the conversations with clients to get sales with efficiency. He founded Permission To Sell to assist sales teams and improve their methods for winning over customers.

Tips on Public Speaking for Business Owners

Public speaking and effective communication are the keys to growing your business in a cost-effective way.

Pat Quinn — one of the nation’s top presentation coaches — gives tips on public speaking for business owners.  Pat delves into the whys and hows of connecting with an audience and leading them toward a particular course of action through public speaking.

In this episode we discuss:

• The four components to great communication
• How to connect with the audience from the get-go
• How to phrase your call-to-action

Using Software to Track Overdue Accounts

Keeping track of unpaid accounts is a necessity and it does not have to be overly complex.

In this episode, Matt McFedries --- CEO of Debtor Daddy -- Explains how to use software to easily account for the debtors of any business.

In this episode we discuss:

• The Common Mistakes People Make When Accounting
• How to Fix Those Mistakes

• Efficient Accounting Processes

The Process to Automate Small Business

While it’s important to build systems in your business, running them all manually can be expensive and time-consuming. According to Chris Davis, the answer lies in automating your small business systems.

In this episode, Chris Davis — founder and Chief Automation Officer of Automation Bridge — explains what you need to automate in your small business to increase the impact of your systems. 

In this interview we discuss:

• Which processes to automate in your small business
• The timescales of automating your business
• The tools to use to automate your business

How to Improve Workplace Culture

So many businesses fail to think about how to improve workplace culture when planning for growth. According to company culture, expert Tristan White, your company’s ethos and values are the glue that binds your whole operation together.

Tristan White — founder and CEO of The Physio Co — generously outlines the systems that helped him to win “Australia’s Best Place to Work” 11 times in a row!

In this episode we discuss:

• How to cure business bottlenecks with culture by design
• Tristan’s four-part system to become the best place to work
• The power of taking an incremental approach to self-growth

Business Systems Thinking as the Second-In-Command

While being second-in-command means supporting the leader, it’s often difficult to understand where you fit in. According to Joshua Hudson, a second-in-command needs to build robust systems that support the leader’s vision to identify which ideas are viable and which need to be passed over.

Joshua Hudson — CMO of I Build Your Brand — explains how he supports and complements the CEO’s vision for growth by using business systems thinking to automate processes so multiple projects can run simultaneously.

In this episode we discuss:

• The importance of playing Devil’s Advocate to the first-in-command
• Why you need to over-communicate with your business partners
• The necessary tools for systemization in today’s world