Work The System
How Books Build Credibility as a Thought Leader

How Books Build Credibility as a Thought Leader

July 1, 2020

Establishing yourself as a thought leader means proving your credibility in solving your customers’ problems. Mitchell Levy, thought leader expert and publishing guru, says that while the democratization of publishing (especially online) has meant anyone can publish any old nonsense, a truly valuable book is priceless in establishing credibility for thought leaders and entrepreneurs.

In this episode, Mitchell Levyglobal credibility expertbreaks down the tricks to building thought leaders, while explaining how to write an Amazon #1 bestseller to fortify credibility and expand entrepreneurial opportunities.

Having published over 850 books and having penned over 60 books himself, TEDx speaker and Amazon #1 best-selling author Mitchell Levy is a true master on how to build credibility on a foundation of books.

Inviting listeners to title books according to customer points of pain (C-POP), Mitchell gives a three-step method for pinpointing your C-POPs in strategy meetings and a list of social proof materials that build credibility, such as podcasts and interviews.

Listen in for Mitchell’s advice on how to leverage your book to create partnerships and clinch speaking opportunities as an expert.

In this episode we discuss:

  • How to pivot to solve your customers’ pain points
  • What drives your brand credibility and how to maximize this authority
  • How to become an Amazon #1 best-selling author and convert this title to opportunities

#amazonbestseller #mitchelllevy #credibility #brandcredibility #buildyourbrand #howtowritebooks #bookwritingtips #publishingtips #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

Physiotherapist to Business Consultant—Thriving with Systems

Physiotherapist to Business Consultant—Thriving with Systems

June 28, 2020

For business owners, the actual systematic working procedures of the business are usually secondary to the core services provided. However, as a physiotherapist and business systems expert, Robert Moss stresses smooth-running systems are the backbone of any successful enterprise, no matter the industry. Being the best physiotherapist wasn’t enough alone; Robert needed business systemization to thrive.

In this episode, Robert Moss—top physio and WTS certified coach—gives us insights into how he applies systemized business design to streamline team management and scale his physiotherapy business. Providing real-world examples from his physio business, Robert delves into the strategic collaborative exercises he uses to identify and solve problems within his team’s workflow and automate marketing processes to ensure regular brand exposure. Diving into the seven key business principles he applies across his company when making decisions, Robert offers actionable insights into how to apply the Japanese concept of Kaizen to grow your firm one small step at a time. Going from physiotherapist to business consultant, Robert reflects on how he’d approach his physio business differently now. Robert cannot understate the importance of how integrating business systems has enabled him to boost accountability, productivity, and profitability.

In this episode we discuss:

● Top communications systems to improve team workflows and collaboration

● The power of regular, closed-loop marketing systems

● How to improve accountability with business systems automation

CRM—Running Your Business through Excel Is No Longer an Option

CRM—Running Your Business through Excel Is No Longer an Option

June 24, 2020

Are you looking for ways to more efficiently manage your leads and therefore increase sales? In this episode, Resa Gooding, a prestigious HubSpot Platinum Partner, explains why all businesses can benefit from switching to a CRM. Based in Israel, Resa has over 12 years of agency experience assisting businesses of all types with marketing automation. She is an expert at analyzing the processes and systems related to lead management, and excels at helping companies restructure their lead capture and management systems for greater profit. Her clients include traditional companies that tend to be less tech savvy, as well as startups.

In this episode we discuss:

● Why it’s time to upgrade from Excel or Google Sheets to a CRM.

● The advantages of HubSpot and how their CRM can help you learn more about your leads.

● Basic data points that can automatically be appended to a lead in a CRM system such as HubSpot.

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#ResaGooding #CRM #CRMsystem #CRMforhumans #MarketingAutomation #HubSpot #HubSpotPartner #Peoplesoft #ExcelVSCRM #GoogleSheetsCRM #WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020

How to Access Your Million-Dollar Client List

How to Access Your Million-Dollar Client List

June 10, 2020

When we consider that most business deals and new hires come through referrals, it seems foolish to ignore the potential million-dollar client list you may have locked within your own professional network. According to business breakthrough specialist Adam Kipnes, entrepreneurs are wasting enormous chunks of time chasing new leads when they should be categorizing their existing contact list. In this episode, Adam Kipnes—world-renowned marketing strategist and host of The Entrepreneur’s MBA podcast—delivers insightful lessons on how to scale your client base, advisory list, and referral network by reimagining lead conversion using the connections you already have. With over 25 years of experience working with small businesses, Adam coaches from the standpoint that companies struggle because what you’ve learned about marketing is wrong. Instead of starting with cheap, easy marketing campaigns, Adam gives actionable methods for reshuffling your contact list to pinpoint connections who can build and refer your business and identify potential clients. Adam invites listeners to take confidence in their ability to solve customer issues, and he offers robust strategies to diminish negative self-talk and establish brand trust with your target audience. Stressing the importance of providing real-world value to customers, Adam urges entrepreneurs to nurture B2C communication by asking what keeps your customers up at night? According to Adam, this is where you’ll convert most leads and find real, profitable value. Don’t miss Adam’s guide to making better business decisions with four easy questions.

In this episode we discuss:

The value of concrete strategic business planning vs. annual planning

How to categorize your contact lists to identify clients, mentors, and referral partners

Four important strategy questions to ask before making any business decision 

Making Money with Digital Marketing

Making Money with Digital Marketing

June 3, 2020

In this podcast, we discuss things very close to every entrepreneur’s heart—lead generation and customer acquisition. Our guest, Adam Lundquist, founder of Nerds Do It Better, shares valuable insights that he’s gained while driving growth for his customers through digital marketing. Join us as we navigate the multi-channel landscape, right from leads to deals. 

In this episode, we discuss: 

  1. How to tailor your offer for each marketing medium to get the best results. 
  2. How to increase the speed of your response to queries. 
  3. Select digital marketing strategies that will grow sales. 

 

We hope these tips help you to apply digital marketing to achieve your specific business goals. 

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#digitalmarketing #leadgeneration #AdamLundquist #Nerdsdoitbetter #PPC #FacebookAds #GoogleAds #PaidSearch #viralvideo #salesfunnel #microcommitment

Ditch Upwork! Learn Why Filipino Outsourcing Is Good for Business

Ditch Upwork! Learn Why Filipino Outsourcing Is Good for Business

May 28, 2020

Worrying about fitting all your daily tasks into your packed entrepreneurial schedule? Looking for solutions for long-term time management? Considering hiring a remote worker to lighten your load? In this episode, John Jonas—“The Rockstar of Virtual Assistants”—breaks down the benefits of outsourcing from the Philippines. John, director of onlinejobs.ph, founded the world’s largest online Filipino outsourcing platform. Having helped over 100,000 employers find remote talent, and with more than 5 million résumé submissions, John is an eloquent authority on enhancing business systems with remote hiring. He also practices what he preaches: working less (17 hours/week!) and making more.

In this episode we discuss:

● How to reduce your workload by leveraging outsourcing services in the Philippines.

● Why, how, and where to focus training efforts to truly maximize the benefits of outsourcing.

● Challenges entrepreneurs face when taking that leap from contracting to outsourcing.

 

We hope this episode helps you to learn the value of outsourcing as a tool to reduce bottlenecks in your business systems.

#outsourcing #outsourcingservices #outsourcingsolutions #outsourcingbenefits #virtualassistant #virtualassistantservices #virtualassistants #virtualassistantsforhire #hiringva #philippines #philippinesculture #smallbusinesshiring #smallbusinesshiringtips #hiringonline #onlinehiring #onlinehiringplatform #hiringdevelopers #hiringdesigners #hiringgraphicdesigners #hiringquality #hiringqualitytalent #hiringremote #hiringtipsforsmallbusiness #hiringtipssmallbusinesstips #hiringtips

How to Create A “Best of Breed” Online Education Course

How to Create A “Best of Breed” Online Education Course

May 20, 2020

Step into the industry of creating online education with lessons and insights from Danny Iny (@DannyIny). Danny is the founder of Firepole Marketing and Productive Inbox, host of the Business Reimagined podcast, and best-selling author of multiple books, including Engagement from Scratch! and The Audience Revolution. Danny Iny is also the creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs. Danny’s courses have graduated over 3,000 value-driven online entrepreneurs.

 

In this episode we discuss:

-The core phases of a great online course, which are conception, application, and feedback/integration.

-How to start with the end in mind when designing online training.

-The differences between online education that offers information versus transformation

We hope this episode helps you learn about the shift and opportunity in the online education industry.

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#WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020 #onlinecourse #DannyIny #entrepreneurs #systems

How Systems Management is Necessary To Grow Any Business Case Study

How Systems Management is Necessary To Grow Any Business Case Study

May 6, 2020

Do you struggle with hiring people because you cannot afford their annual salary. Mark Ainley is here to help you conquer that fear. Mark has a breakthrough strategy to help position you to grow your business. As a previous WTS client, Mark showcases how to systemize a business the right way.

In this episode we discuss:

  • How to prepare for the chaos created when you need to change your business strategy
  • The necessity to put your processes in writing to grow your business
  • Documenting repeatable tasks will allow you to outsource routine tasks and quickly train new staff members
  • We hope this episode helps you learn about the power of documentation to grow your business quickly, effectively, and exponentially.

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#WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020 #growyourbusiness #casestudy #HR #hiring #businessstrategy

7 Powerful But Simple Financial Habits for Self Employment

7 Powerful But Simple Financial Habits for Self Employment

April 29, 2020

Are you a self employed professional that needs help getting your finances in order? Today, Matt Baker will bring his expertise and passion to help millions of self-employed professionals solve their most challenging problems, grow their businesses and get paid faster. As VP of Corporate Strategy and International Expansion at FreshBooks, a non-accounting software, he understands the need for small business owners. He pulls from years of experience and cold hard data, to share the financial habits of the world’s most successful small business owners.

In this episode we discuss:

The 7 financial habits for self employed to ensure success

Pricing models and taxes, the interesting connection

How to maximize your write-offs (expenses and taxable income)

How to use software to create an invoice based business

 

We hope this episode helps you learn about a powerful, yet simple financial system for your business.

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#WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Makemoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkproceduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020 #financialhabits #MattBaker #Selfemployed #powerfulhabits

Health Share - An Affordable Medical Care Option for Your Employees

Health Share - An Affordable Medical Care Option for Your Employees

April 8, 2020

Do you have a desire to offer access to affordable healthcare for your employees? Today, Thomas Rock Lindsay and Steve Rigby from Pure Health, an Accelerated LLC brand, joins us with deep expertise in the insurance industry. He brings experience in Professional Employee Benefits (PEO) and through Pure Health offers an asset-sharing approach to healthcare.

In this episode we discuss:

What is Health Share?

How does Health Share compare with traditional healthcare?

Examples of the health share process from finding a doctor to paying bills

We hope this episode helps you learn about the opportunity to use health share as an innovative, affordable option to provide medical coverage for your employees.

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#WorkTheSystembook #BusinessPerformanceArchitect #JoshFonger #Moremoreworkless #certificationprogramforbusinessconsultants #JoshFongerandSamCarpenter #Joshspeaking #documentyourworkpRockkeduresnow #JoshFongerSmallBusinessSpeaker #systemizeyourbizin2020 #healthshare #medicaloption #affordable